CASE STUDY

City of Claremore

Employee engagement, with returns.

62%
Overall adoption rate
3x
Return on investment
4.9 star
Plan member satisfaction
62%
Overall adoption rate
3x
Return on investment
4.9 star
Plan member satisfaction
Gateway First Bank
LifeChurch

Challenge

Benefits Utilization

Plan members often visited the Emergency Room for routine care.

Non-preferred care utilization was high, plan members didn't understand their coverage or how to use it.

Reaching spouses—who are often the real decision makers about care—was a struggle.

The HR team was flooded with questions about benefits.

HOW DOES YOUR BUSINESS COMPARe?

City of Claremore

500 + employess
Municipal government
42 states
Robust benefits plan

Solution

Simplified pathways

Broker collaboration.

The Health Benefits Advisor was guiding the City of Claremore through the transition from a fully-insured to self-funded health benefits plan. Together, we identified key areas of the plan strategy where boosted employee engagement would have the most impact.

Working in harmony.

Open Enrollment was a familiar tradition for employees, so we timed our app launch to match it. Employees downloaded the Medefy app in the enrollment meetings, and shared it with their spouses to download as well.

Spousal outreach, with priority.

With a predominantly male population, engaging the spouse effectively was imperative to the performance of the plan. Communication campagins were tailored specifically to spousal engagement and delivered through text messaging and push notifications.

HR burden lifted.

Medefy's Care Guides were available to all health plan members 24/7. Alongside the Broker and the HR team, we simplified the way plan members could navigate to care. A proactive member engagement strategy created a valuable member experience and aligned with key objectives.

RESULTS

Excellent member experience

62%
Overall adoption rate

Within two years of launch the majority of employees and their spouses were actively engaging with th Medefy app to navigate to care.

3x
Return on investment

But the value for the City of Claremore is really in the freedom they've gained to dedicate their time to strategic initiatives on behalf of employees.

Instead of spending time answering benefits-related questions, they can focus on moving the needle.

4.9 star
Plan member satisfaction

Employees and their spouses consistently rave about the personalized attention and support they get with Medefy.

ASHLEY HICKMAN
DIRECTOR | HUMAN RESOURCES

We've gained so much time within our department to focus on other things because Medefy has partnered with us.

Member Satisfaction

Medefy saves time and money.

"I've used the Medefy app multiple times and everyone I've dealt with has been extremely helpful and quick to get me the info I need. Plus it has saved me so much money! A huge thanks to Chad for getting everything squared away for my daughter's procedure. Will continue to use!"

Medefy goes the extra mile.

"I feel like there is family there working to get me the best care! I am very happy to know that someone is there to help me in any way that they can. I'm glad that there are real people willing to go the extra mile to get me the best care!"

Medefy inspires choice.

"I feel so much more informed, and in control! The ability to ask and get information here has been a BIG help in choosing my care. I have always just did what the doctors told me and handed out the $$$, never knowing that these very same tests could be free and help me not feel like care is too expensive."

Medefy follows up, personally.

"You get an answer for your medical insurance questions in a minute, before it usually took me at least 20 minutes to call. And they follow up with all your questions and requests. It is just amazing."

Medefy knows where to go.

"Five stars! This app is amazing. I needed an MRI and they not only found me a place, but it was also way cheaper than the hospital I normally go to. They are friendly and knowledgeable."

MEMBER SATISFACTION

Love it!

"This app is fantastic! The care guides are availabl 24/7 and are ready to get you the help you need. They help get your answers to tough benefits questions, they advise on how o resolve benefits and care issues and they can even help to get appointments scheduled for you. I'd give it 10 stars if I could. Get the app - it's well worth it."

Love it!

"We founded Medefy to help everyday people navigate confusing, complex healthcare like an expert. We do this with the best tech, the best approach and the best employees on Earth. We love what we do, and our users and clients feel the love!"

Love it!

"We founded Medefy to help everyday people navigate confusing, complex healthcare like an expert. We do this with the best tech, the best approach and the best employees on Earth. We love what we do, and our users and clients feel the love!"

Love it!

"We founded Medefy to help everyday people navigate confusing, complex healthcare like an expert. We do this with the best tech, the best approach and the best employees on Earth. We love what we do, and our users and clients feel the love!"

Love it!

"We founded Medefy to help everyday people navigate confusing, complex healthcare like an expert. We do this with the best tech, the best approach and the best employees on Earth. We love what we do, and our users and clients feel the love!"