Employee engagement, with returns.
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Benefits Utilization
Plan members often visited the Emergency Room for routine care.
Non-preferred care utilization was high, plan members didn't understand their coverage or how to use it.
Reaching spouses—who are often the real decision makers about care—was a struggle.
The HR team was flooded with questions about benefits.
Simplified pathways
The Health Benefits Advisor was guiding the City of Claremore through the transition from a fully-insured to self-funded health benefits plan. Together, we identified key areas of the plan strategy where boosted employee engagement would have the most impact.
Open Enrollment was a familiar tradition for employees, so we timed our app launch to match it. Employees downloaded the Medefy app in the enrollment meetings, and shared it with their spouses to download as well.
With a predominantly male population, engaging the spouse effectively was imperative to the performance of the plan. Communication campagins were tailored specifically to spousal engagement and delivered through text messaging and push notifications.
Medefy's Care Guides were available to all health plan members 24/7. Alongside the Broker and the HR team, we simplified the way plan members could navigate to care. A proactive member engagement strategy created a valuable member experience and aligned with key objectives.
Within two years of launch the majority of employees and their spouses were actively engaging with th Medefy app to navigate to care.
But the value for the City of Claremore is really in the freedom they've gained to dedicate their time to strategic initiatives on behalf of employees.
Instead of spending time answering benefits-related questions, they can focus on moving the needle.
Employees and their spouses consistently rave about the personalized attention and support they get with Medefy.
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"This app is fantastic! The care guides are availabl 24/7 and are ready to get you the help you need. They help get your answers to tough benefits questions, they advise on how o resolve benefits and care issues and they can even help to get appointments scheduled for you. I'd give it 10 stars if I could. Get the app - it's well worth it."
"We founded Medefy to help everyday people navigate confusing, complex healthcare like an expert. We do this with the best tech, the best approach and the best employees on Earth. We love what we do, and our users and clients feel the love!"
"We founded Medefy to help everyday people navigate confusing, complex healthcare like an expert. We do this with the best tech, the best approach and the best employees on Earth. We love what we do, and our users and clients feel the love!"
"We founded Medefy to help everyday people navigate confusing, complex healthcare like an expert. We do this with the best tech, the best approach and the best employees on Earth. We love what we do, and our users and clients feel the love!"
"We founded Medefy to help everyday people navigate confusing, complex healthcare like an expert. We do this with the best tech, the best approach and the best employees on Earth. We love what we do, and our users and clients feel the love!"
