Case Studies

Gateway First Bank

Results that just don't quit.

74%

Overall adoption rate

$700k+

Approximate savings with redirected care

9x ROI

After implementing the Incentive Program

About

Gateway First Bank

900+ employees

115 locations

42 states

Robust benefits plan

Challenge that utilization life

  • Employees didn't know what all they had access to through their benefit plan.
  • Compelling, ongoing communication to employees about their unique health plan benefits was failing that.
  • High-value, cost-mitigating components of the beneft plan were going underutilized.
  • Gateway Bank wasn't realizing the full benefit of the strategies tey put in place.

Solution:

Strategic engagement

Incentive Program, tailored to Gateway Bank.

We designed an Incentives Program structure that would drive value based on Gateway Bank's unique health plan design. This included a meaningful cash incentive for lower priced surgeries and labs, and a more substantial cash incentive for higher-priced care.

Science-backed engagement campaigns.

Employees received compelling, valuable communication about the health benefits plan on their terms, and in real time. Communication pathways were tailored to the health plan and Incentives Program structure, and were distributed through text message, push notification, and email.

Ongoing, human communication.

Medefy's Care Guides were at the ready for Gateway Bank's health plan members 24/7. Through our powerful technology, our real, human Care Guides know every detail of the health benefits plan within seconds of engaging in a chat with a plan member.

No administrative unburden.

We designed an Incentives Program structure that would drive value based on Gateway Bank's unique health plan design. This included a meaningful cash incentive for lower priced surgeries and labs, and a more substantial cash incentive for higher-priced care.

Level up your competitive edge

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Employees are engaging in the benefits program in a way that's good for their health and good for business.

Kevin Kennemer


Senior Vice President, HR, Learning & Development

Solution:

Strategic engagement

74%

Overall adoption rate

With Medefy's compelling employee engagement campaigns, the vast majority of Gateway Bank's nationwide employee population were regularly engaging with the Medefy app within the first year.

$700k+

Approximate savings with redirected care

Plan members were triggered into action. Using Medefy's tools to navigate care, employees were able to find and utilize lower cost care options available to them through their plan. Commom redirections were MRI's, CT scans, and outpatient procedures.

9x ROI

After implementing the Incentive Program

With Medefy's compelling employee engagement campagns, the vast majority of Gateway Bank's nationwide employee population were regularly engaging with the Medefy app within the first year.

Level up your competitive edge

Get a Demo

The choice is clear:

The ladies in this app are the bomb!

The ladies in this app are the bomb! They're better than calling the doctor! Plus, the app has the health information you need within it, so you'll be well-equipped. Two 👍🏾👍🏾up (and two toes!).😄

Love this app.

Love this app. Everyone is so helpful and when you need medical procedures/surgery done, they will take care of the whole process. They will even do the go-between with your PCP and specialist. It's so easy, even a procrastinator like myself gets it done.

One of the best medical apps I have used.

One of the best medical apps I have used. They help you fast and get back to you asap. Devan, was wonderful. She was polite and very knowledgeable about my questions asked and helped on a timely manner.