Six Ways to Lower Rising Health Costs for Companies
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About
Gateway First Bank
1,200+ Employees
120 Locations
42 States
Robust Benefits Plan
Challenge that utilization life
- Employees didn’t know what they had access to through their benefit plan.
- Employees weren’t receiving compelling, ongoing communication educating them about their unique health plan benefits.
- High-value, cost-mitigating components of the benefit plan were going underutilized.
- Gateway First Bank wasn’t realizing the full benefit of the strategies they put in place.
Solution:
Strategic Engagement
Rewards Program, Tailored to Gateway First Bank.
We designed a Rewards Program structure that would drive value based on Gateway First Bank's unique health plan design. This included a meaningful cash incentive for lower priced surgeries and labs, and a more substantial cash incentive for higher-priced care.
Science-Backed Engagement Campaigns.
Employees received compelling, valuable communication about the health benefits plan on their terms, and in real time. Communication pathways were tailored to the health plan and Rewards Program structure, and were distributed through text message, push notification, and email.
Ongoing, Human Communication.
Medefy's Care Guides were at the ready for Gateway First Bank's health plan members 24/7. Through our powerful technology, our real, human Care Guides know every detail of the health benefits plan within seconds of engaging in a chat with a plan member.
No Administrative Burden.
Medefy became first point of contact for members needing to navigate care. Redirection to high-value, low-cost care happened. When the member completes the appointment, Medefy triggers the distribution of the incentive directly to the member.
